CAM'99:Make tapes,
not camera rolls.
An iPhone camera that records onto tapes. One look per tape, a set number of minutes, every clip in order. When it runs out, it's done: a little film of your summer.
3 tapes freeNo account · No subscription


CH 01 · 0:04:12
A camera roll keeps everything. A tape keeps the summer.
Your camera roll
A grid of untitled clips, a few seconds to three minutes each.
A tape


CH 02 · 0:09:40
The tape is the look.
No filters to scroll. Each brand of tape is one complete look, down to the cut between clips and the title at the start. To change it, put in another tape.

the lake, on sunday 
Sunday
Warm and golden, like a family camcorder in 1996. A short blue-screen flash between clips.

jake's bday, on nitelife 
NITELIFE
Hot and saturated, the video light at a party. A pink vertical roll between clips.

pool day, on aqua dv 
AQUA DV
Sharp and cool, a MiniDV in 2001. A digital block freeze between clips.

date night, on matinee 
MATINEE
Cinema mode on an S-VHS-C camcorder. A slow fade through black between clips.
CH 03 · 0:16:12
Put it in. Press red. Let it run out.

01 Put in a tape
Pick a brand and a length, then write a name on the label. The brand decides how everything on it looks.

02 Press the red button
One button starts and stops. No modes, no filters to scroll, no sliders. Each clip lands after the last with the look baked in and, if you like, the date.
Tab snapped

Jake's bday · 30:00 · Watch only
03 Let it run out
When the minutes run out, the tab snaps and the tape is finished, like a real one. Watch it back, then send the whole tape, a trailer or one clip.
CH 04 · 0:21:30
Built like a camcorder, not an app.
Nothing else to set up
01One red button
Recording is one control. Never a menu, never a mode.
02Zero settings
Every choice lives on an object: the tape, the deck, the stamp key.
03No account
No sign-up, no email, no feed. Open it and shoot.
04Your memories are yours
Recording never asks for money. Saved videos carry no watermark.
CH 05 · 0:26:48
The first three tapes are on us.
A SUNDAY, a NITELIFE and an AQUA DV come with the app. After that, pick the length for what you're about to shoot. No subscription.

| Tape | Records | Made for | Price |
|---|---|---|---|
| T-1 ×3 | 1 min | one moment | $0.99 |
| T-3 ×2 | 3 min | a story | $0.99 |
| T-15 | 15 min | one night | $0.99 |
| T-30 | 30 min | a weekend | $1.49 |
| T-60 | 1 hour | a trip | $1.99 |
| T-120 | 2 hours | a summer | $2.99 |
| 5 MINIS | 1 to 15 min each | T-1, T-3 or T-15, picked as you go | $2.99 |
| 5 FULL-SIZE | 30 min to 2 hours each | T-30, T-60 or T-120, picked as you go | $6.99 |
US prices. Other App Store countries show their own.
End of tape
Put a new one in,
and press record.

For iPhone · 3 tapes free · No account