CAM'99:Make tapes,
not camera rolls.

An iPhone camera that records onto tapes. One look per tape, a set number of minutes, every clip in order. When it runs out, it's done: a little film of your summer.

Get it on the App Store

3 tapes freeNo account · No subscription

CAM'99 recording maya's 21st on a SUNDAY tape: she blows out the candles while friends cheer. REC, 0:11:06, the date stamped in the corner.

CH 01 · 0:04:12

A camera roll keeps everything. A tape keeps the summer.

Your camera roll

A grid of untitled clips, a few seconds to three minutes each.

4,312 videos, sorted by date.Watched: almost never.

A tape

A SUNDAY tape labeled summer 26.Its index card, in handwriting: the lake, fireflies, bonfire, drive home, late swim. 19 minutes, 5 clips.
summer 26. Five clips, nineteen minutes.Watched: every August.

CH 02 · 0:09:40

The tape is the look.

No filters to scroll. Each brand of tape is one complete look, down to the cut between clips and the title at the start. To change it, put in another tape.

CH 03 · 0:16:12

Put it in. Press red. Let it run out.

  1. A NITELIFE tape labeled jake's bday.

    01 Put in a tape

    Pick a brand and a length, then write a name on the label. The brand decides how everything on it looks.

  2. 02 Press the red button

    One button starts and stops. No modes, no filters to scroll, no sliders. Each clip lands after the last with the look baked in and, if you like, the date.

  3. Tab snapped

    The deck's tape window: jake's bday on NITELIFE, FULL at 30:00.

    Jake's bday · 30:00 · Watch only

    03 Let it run out

    When the minutes run out, the tab snaps and the tape is finished, like a real one. Watch it back, then send the whole tape, a trailer or one clip.

CH 04 · 0:21:30

Built like a camcorder, not an app.

Nothing else to set up

  1. 01One red button

    Recording is one control. Never a menu, never a mode.

  2. 02Zero settings

    Every choice lives on an object: the tape, the deck, the stamp key.

  3. 03No account

    No sign-up, no email, no feed. Open it and shoot.

  4. 04Your memories are yours

    Recording never asks for money. Saved videos carry no watermark.

CH 05 · 0:26:48

The first three tapes are on us.

A SUNDAY, a NITELIFE and an AQUA DV come with the app. After that, pick the length for what you're about to shoot. No subscription.

The starter pack, shrink-wrapped: a SUNDAY, a NITELIFE and an AQUA DV tape, marked FREE.
Blank tape prices in US dollars, the same for every brand
TapeRecordsMade forPrice
T-1 ×31 minone moment$0.99
T-3 ×23 mina story$0.99
T-1515 minone night$0.99
T-3030 mina weekend$1.49
T-601 houra trip$1.99
T-1202 hoursa summer$2.99
5 MINIS1 to 15 min eachT-1, T-3 or T-15, picked as you go$2.99
5 FULL-SIZE30 min to 2 hours eachT-30, T-60 or T-120, picked as you go$6.99

US prices. Other App Store countries show their own.

End of tape

Put a new one in,
and press record.

Get it on the App Store

For iPhone · 3 tapes free · No account